Did you know?
“When it rains, it pours” began as a salt slogan
Morton Salt introduced the line, along with its girl-with-an-umbrella logo, in a 1914 advertising campaign. The point: Morton's salt kept flowing freely even in damp, rainy weather, when ordinary salt clumped.
Read the full story: Anti-caking agent
More salt facts
Cite this page
For school projects and reports. Teachers often prefer the original sources too: see the list below.
The Salt Almanac. (2026, November 8). When it rains, it pours began as a salt slogan. https://saltalmanac.com/did-you-know/when-it-rains-it-pours
“When it rains, it pours began as a salt slogan.” The Salt Almanac, 8 Nov. 2026, saltalmanac.com/did-you-know/when-it-rains-it-pours. Accessed [today's date].
“When it rains, it pours began as a salt slogan.” The Salt Almanac. Last modified November 8, 2026. https://saltalmanac.com/did-you-know/when-it-rains-it-pours.
Original sources
- Wikipedia. Morton Salt. https://en.wikipedia.org/wiki/Morton_Salt